We scale B2B brands across borders.
B2B marketing across strategy, paid media, content and conversion. Take it as a project, a monthly retainer, or hand over the whole function as a service.
Insider platform knowledge
Built from inside LinkedIn's ad business, not reverse engineered from the outside. Knowing how a platform behaves is a different thing from knowing what its documentation says.
Senior hands on the work
The person who manages your account is the person who runs it. No pitch team, no handover to a junior once you've signed.
Low risk to start
A free diagnostic first, then month to month. No twelve month term, no minimum spend, no notice period.
Nothing in between us
A direct line to whoever is doing the work. Answers the same day, rather than at next week's status call.
Growth happens between the right connections.
A hyphen is the smallest mark in language. It's also the line that lets two ideas hold together, the space where modern B2B growth quietly happens.
- StrategyExecution
- BrandRevenue
- MarketingSales
- LocalGlobal
- AudienceMessage
- DemandPipeline
The problems we get called in for
Most of these arrive sounding like a channel problem. They usually aren't.
“We can't tell what's actually working.”
Tracking and attribution rebuilt so spend maps to pipeline and revenue, not to platform-reported clicks that sales never sees.
“Cost per lead keeps climbing.”
Usually because everyone is bidding for the same senior title. We rebuild targeting around the real buying committee, including the people who discover you long before the approver hears your name.
“Leads come in, but sales says they're junk.”
Offer, qualification and message reworked so the people converting are the ones who can actually buy, rather than whoever the form was easiest for.
“We sound like everyone else in our category.”
Positioning and messaging built from where your competitors are saturated and what nobody in the category has claimed yet.
“Everything depends on one channel.”
A second and third motion built and tested properly, so your pipeline isn't hostage to one platform's auction or one algorithm change.
“We're entering a new market cold.”
Audience, localisation and channel strategy for regions where you have no brand recognition yet and can't rely on inbound.
Signal → Strategy → Scale
Built from inside the ad platforms, across thousands of live B2B accounts. Grounded in how they actually behave, not in public best practice guides.
Signal
We read the platform's own data the way an insider does: feed share, seniority delivery, drop-off points most agencies never think to check.
Strategy
Signals become a tightened plan: sharper targeting, stronger messaging, and a rebuilt funnel wherever it's leaking.
Scale
We execute, optimize continuously, and report on qualified pipeline, not vanity metrics.
Proven across the globe.
Don't take our word for it. See how we've helped category leaders dominate their markets.
Built for focusedB2B growth.
Hyphen10 is a B2B growth agency working across paid media and demand generation, positioning and messaging, content and thought leadership, landing pages and conversion, and the tracking and reporting underneath all of it.
How you work with us is up to you. Hand us a defined scope and we'll run it, as a one-off project or an ongoing monthly retainer. Or hand over a whole function with Marketing as a Service, for less than the loaded cost of the hire it replaces. No lock-in either way, and never a percentage of your ad spend.
We connect strategy, messaging, media, and execution into campaigns built to reach the right buyers and support real commercial outcomes, not just clicks, impressions, or leads.
Hyphen10 was founded by Ken Chong, who worked inside LinkedIn's ads business advising thousands of B2B companies, from early-stage startups to multinationals, on what was actually happening inside their accounts.
That is time on LinkedIn's payroll, not on its partner list. Seeing that many accounts from the inside teaches you where budgets quietly leak and which levers genuinely move delivery, and it is not something you can buy, certify for, or work out from the outside.
Our belief is simple: B2B growth does not come from more noise. It comes from sharper connections: the right message, to the right audience, at the right moment.
How We Operate
Platform Level Expertise
Strategy before media spend
Focused B2B specialization
Lean, high-touch collaboration
Ready to scale your pipeline?
Tell us about your goals and we'll build a custom growth strategy to get you there.
Most B2B brands
stay small.
Growth stalls when the right connections are missing.
Scroll or tap to break the ceiling ↓