B2B FinTech
Scaling enterprise pipeline across EMEA through precision ABM.
PIPELINE INFLUENCED IN 2 QUARTERS
$3.1M
The challenge
A B2B fintech company expanding into EMEA was generating high lead volume but struggling to convert enterprise accounts into qualified sales opportunities.
Their campaigns lacked account prioritization, messaging consistency, and regional targeting precision, leading to rising acquisition costs and low engagement from senior decision-makers.
Our strategic approach
We rebuilt the demand engine around a focused Account-Based Marketing strategy targeting high-value enterprise accounts across the UK, DACH, and Benelux regions.
This included:
- Segmented messaging by buying committee
- LinkedIn-first paid distribution
- Executive-led thought leadership campaigns
- Account prioritization based on intent and ICP fit
- Tighter alignment between marketing and sales outreach
Key outcomes
- $3.1Minfluenced pipeline within 6 months
- 41%reduction in enterprise CPL
- 3.4xincrease in qualified buying committee engagement
- 27enterprise meetings generated from named accounts