Scaling enterprise pipeline across EMEA through precision ABM.
PIPELINE INFLUENCED IN 2 QUARTERS
The Challenge
A B2B fintech company expanding into EMEA was generating high lead volume but struggling to convert enterprise accounts into qualified sales opportunities.
Their campaigns lacked account prioritization, messaging consistency, and regional targeting precision — leading to rising acquisition costs and low engagement from senior decision-makers.
Our Strategic Approach
We rebuilt the demand engine around a focused Account-Based Marketing strategy targeting high-value enterprise accounts across the UK, DACH, and Benelux regions.
This included:
- Segmented messaging by buying committee
- LinkedIn-first paid distribution
- Executive-led thought leadership campaigns
- Account prioritization based on intent and ICP fit
- Tighter alignment between marketing and sales outreach
Key Outcomes
$3.1M influenced pipeline within 6 months
41% reduction in enterprise CPL
3.4x increase in qualified buying committee engagement
27 enterprise meetings generated from named accounts
Have a similar growth challenge?
Tell us about your pipeline goals — we'll map out a strategic approach that fits.