Building a scalable enterprise demand engine across APAC and North America.
PIPELINE INFLUENCED IN 90 DAYS
The Challenge
A cloud infrastructure company was generating fragmented demand across multiple regions, with inconsistent lead quality and limited visibility into pipeline contribution.
Their paid campaigns, partner activity, and outbound efforts operated independently — creating reporting gaps, duplicated targeting, and inefficient spend allocation.
Our Strategic Approach
We consolidated their regional demand generation efforts into a unified pipeline-focused growth program across APAC and North America.
This included:
- Rebuilding audience segmentation by buying stage
- LinkedIn-led enterprise targeting
- Intent-based retargeting workflows
- Campaign orchestration across paid and outbound
- Centralized reporting tied directly to pipeline influence
Key Outcomes
$2.4M influenced pipeline within 90 days
2.8x increase in Sales Accepted Leads (SALs)
38% reduction in cost per qualified opportunity
Enterprise engagement generated across 6 priority accounts
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