Cloud Infrastructure
Building a scalable enterprise demand engine across APAC and North America.
PIPELINE INFLUENCED IN 90 DAYS
$2.4M
The challenge
A cloud infrastructure company was generating fragmented demand across multiple regions, with inconsistent lead quality and limited visibility into pipeline contribution.
Their paid campaigns, partner activity, and outbound efforts operated independently, creating reporting gaps, duplicated targeting, and inefficient spend allocation.
Our strategic approach
We consolidated their regional demand generation efforts into a unified pipeline-focused growth program across APAC and North America.
This included:
- Rebuilding audience segmentation by buying stage
- LinkedIn-led enterprise targeting
- Intent-based retargeting workflows
- Campaign orchestration across paid and outbound
- Centralized reporting tied directly to pipeline influence
Key outcomes
- $2.4Minfluenced pipeline within 90 days
- 2.8xincrease in Sales Accepted Leads (SALs)
- 38%reduction in cost per qualified opportunity
- Enterprise engagement generated across 6 priority accounts