Notes on B2B demand generation and LinkedIn advertising from someone who worked on the inside, not just running campaigns from the outside.
7 min read
If you have a marketing leader, you're buying hands. If you don't, you're buying judgment. How to choose between marketing as a service, a fractional CMO, an agency, an offshore team and another hire.
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LinkedIn Ads has no net worth filter, and seniority is a weak substitute. How to build a high-net-worth audience from public wealth signals.
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The real question isn't whether $10,000 a month is enough for LinkedIn ads. It's whether that number matches your deal size and sales cycle. Here's how to work out the math before you spend a dollar.
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After 5 years as a LinkedIn account director advising thousands of B2B companies, one targeting mistake showed up constantly: brands chase the VP and ignore the buying group around them, and pay a premium for it.
Read the postTell us about your pipeline goals, we'll map out a strategic approach that fits.