Back to HomeBlog

    Insider perspective, not public best practice.

    Notes on B2B demand generation and LinkedIn advertising from someone who spent five years on the inside, not just running campaigns from the outside.

    3 min read

    The Buying Committee Blind Spot: Why Chasing Only Senior Leaders on LinkedIn Backfires

    After 5 years as a LinkedIn account director advising thousands of B2B companies, one targeting mistake showed up constantly: brands chase the VP and ignore the buying group around them, and pay a premium for it.

    Read the post
    Let's talk

    Have a similar growth challenge?

    Tell us about your pipeline goals, we'll map out a strategic approach that fits.

    Book a Strategy CallOr email Ken@Hyphen10.com